ALEX FEIL is a consummate storyteller and cinematic filmmaker with a deft command of actors and the full spectrum of human emotion. Alex has earned over 30 awards for his advertising work, most memorably for his campaigns for auto manufacturers Volkswagen, Mercedes-Benz, BMW, Audi and Jaguar. In addition to directing, he is also a member of the Art Directors Club, where he serves as a juror for international advertising festivals. Critically-acclaimed, Alex’s work regularly achieves unprecedented audience reach and response: his Christmas film for Edeka was the most viewed and shared commercial of 2015 with over 64 million views on YouTube and 25 million views on Facebook. “The Little Escape”, an ingenious, five-minute thriller directed for BMW is a recent work that epitomizes Alex’s ability to deliver tightly-woven, immaculately-shot films that strike the perfect balance between drama and wit.