Ariela has a sensitivity to what often goes unnoticed, to the details and moments that reveal something true about people. The imperfect, the raw, and the fleeting are recurring elements in her work, translated into images that linger.
She approaches filmmaking as a way of paying attention. Her films are cinematic portraits of human experience, revealing the beauty in everyday life. Notable works include Postpartum Under Pressure for Baby Dove, a tender exploration of the postpartum journey, her collaboration with the NGO AIDES, and The Parents for Volkswagen, all recognized internationally at festivals including Cannes Lions, Clio Awards, LIA, Ciclope Latino, El Ojo, Shots Awards, and Vimeo Staff Picks.
Over the years, she has collaborated with brands including Samsung, Adidas, Facebook, Kellogg’s, Nintendo, Dove, and Volkswagen.
