DANIEL SKOGLUND’s work ebbs seamlessly between the aesthetic and the human, between epic VFX magic and the minute details of quotidian life. Daniel created motion graphics sequences for TV and feature films in Sweden before directing commercials, a specialty that has informed much of his work. Since early on his career Daniel has directed content across industries, with spots for Ikea, Bosch, Adidas and Absolut Vodka, beauty work for Oriflame, Lumene and Nexxus, as well as fashion spots for clients such as Helmut Lang, Monki, JC, Åhléns and H&M. Daniel is recognized for crafting the visual language of several high-end brands including Baccarat, Louis Vuitton, Philips, Canon, Samsung, and Absolut Vodka — and for his celebrated six-film global campaign for Jaguar starring Benedict Cumberbatch.