ALEX FEIL is a consummate storyteller and cinematic filmmaker with a deft command of actors and the full spectrum of human emotion. Alex has earned over 30 awards for his advertising work, most memorably for his campaigns for auto manufacturers Volkswagen, Mercedes-Benz, BMW, Audi and Jaguar. In addition to directing, he is also a member of the Art Directors Club, where he serves as a juror for international advertising festivals. Critically acclaimed, Alex’s work regularly achieves unprecedented audience reach and response: his Christmas film for Edeka had a viral reach of over 64 million views on YouTube and 25 million views on Facebook. “The Little Escape”, an ingenious five-minute thriller directed for BMW, is a recent work that epitomises Alex’s ability to deliver tightly woven, immaculately shot films that strike the perfect balance between drama and wit.