FLORIA SIGISMONDI’s iconic work spans commercials, music video, photography and feature films. Floria has reimagined brands such as Meta, Target, Equinox, Samsung, Estee Lauder and MAC, much as her illustrious music video career helped invent and reinvent the personas of artists from David Bowie to Justin Timberlake, Katy Perry to Marilyn Manson; most recently collecting several VMA nominations for the decadent visual world of “Unholy” for Sam Smith. In recent years, she has redefined the language of luxury with poetic work for Ferrari and a visually stunning piece for Bvlgari, preceded by collaborations, over the course of many years, with visionary Creative Director Alessandro Michele for Gucci. Sigismondi’s trademark hyper-surreal style became the energetic pulse of a spectacular Meta campaign that set the advertising world ablaze, winning multiple awards in recognition of her directing prowess. Most recently, she directed a viral campaign for Spotify Wrapped’s Top Global Artist of the Year, Taylor Swift, and a stunning comeback video for Brandi Carlile’s forthcoming album “Returning to Myself.”
