Growing up in California, HOJ JOMEHRI became fascinated with the intersection of film and technology, resulting in rock and roll, westerns, and MTV getting shaken up with his Persian culture. He did anything he could to find his way onto set. This included audio playback, cable wrangling, and PA’ing on countless music videos and commercials. He started experimenting with digital media and interactive storytelling – his early prototypes led him to AKQA in San Francisco, where he was instrumental in creating story-driven digital content and ground-breaking interactive films for brands like Nike and Xbox. Determined to keep honing his film craft, he became Creative Director of ABSOLUT Vodka, bagging an Emmy nomination and a film premiere at the Sundance Film Festival before his advertising exploits ultimately took him back West. He made a pitstop to create YouTube’s Ad of the Decade for Turkish Airlines before focusing solely on his first-grade ambition of being a movie maker. He also works as a musician and DJ, touring the globe to play at some of the world’s most celebrated clubs and festivals, and becoming a fixture in dance music.
