Born to Italian opera singer parents, Floria Sigismondi has led an existence forged equally in the theatre, where stories are retold, and in the avant-garde, where futures are envisioned. Her immense influence is felt the world over, in the arenas of music video, photography, film and advertising — in each field she has brought her signature spin and never left a project without leaving a lasting impression in her wake. Floria is known for incorporating early film and painterly aesthetics to create hyper-surreal and hallucinatory dreamscapes that are unquestionable of the present moment. Sigismondi’s trademark hyper-surreal style became the energetic pulse of a spectacular Meta campaign that set the advertising world ablaze, winning a 2023 Silver Clio in recognition of her directing prowess.
