Believe is excited to join forces with Kelly Sarno to expand our music video oeuvre. We delight in the beginning of a beautiful partnership with the accomplished talent rep and entertainment industry veteran, who truly understands the ethos of our company. 

"Coming together in this capacity is just the beginning and I can’t wait to get started with their talented roster of creatives. I have been a longtime fan of Believe and their history of exceptional and groundbreaking work. It’s a distinct honor for Agency Arts to be able to align with the company in representing these world class creatives for Music Video work. 
Believe is deep with cinematic storytellers, which is perfect for Music Videos. Their integrity and devotion to the craft have always been the most important drivers to me, and to that end, Believe already feels like family," she shares.

Kelly has produced content (with combined online views over 1.5 Billion) for renowned acts: David Bowie, Taylor Swift, Katy Perry, My Chemical Romance, Sia, Jack White, Michael Bublé, Christina Aguilera, Seal, The Cure, Rage Against The Machine, Metallica and many more; including Believe director Floria Sigismondi's earliest music videos. 

Connect with Kelly Here

The feature length documentary film is directed by Believe's own Hoj Jomehri, who is also a cofounder and the "eccentric uncle" of the music collective. All Day I Dream started on a rooftop in Brooklyn, back in 2011, and now has grown into an international community, touring Ibiza to Montreal to Mykonos. The film will focus on the origins of the festival and his close relationship to DJ Lee Burridge as they built this chosen family of musical innovators.

 

Hoj reveals that the inspiration behind the creative partnership, and at its core, friendship:

"By the early 2000s I was working as a DJ, influenced by the sound coming out of the UK at the time. Lee Burridge's "Nubreed" CD compilation made an impact on me, weaving together a wide range of house music into a seamless audio narrative. As I began touring more extensively, I met the man behind the CD, and we began a lifelong friendship. Often on the road together, I began to film our experiences and conversations over a decade ago. I've been screening and editing the footage as well as continuing to film Lee, now into his 50s, as he tours more extensively than ever before. As the narrative emerges, I find myself enamored with a friend who has spent 40 years as a DJ, living a lifetime of gigs. 
 

Music has always been in the DNA of Believe Media, so naturally we were excited to get involved with this project. We are a community-driven boutique company and the strong family bond of the All Day I Dream community resonated with us. 

Check out the Trailer Here