Director Bruno Aveillan of Quad Productions teamed with Paris ad agency Altmann + Pacreau on this powerful film, The Cry, for 30 Millions d’Amis (30 Million Friends), a French organization dedicated to fighting for the welfare and protection of all animals.
This film provides a unique sensory experience which sheds a poignant, heart-wrenching light on the cruelty that many defenseless animals have to endure as they are subjected to varied forms of abuse, including abandonment, intensive farming, bull fighting, animal testing, hunting abuses and circus animal exploitation.
The Cry is part of a campaign that challenges politicians to handle animal protection as a core social issue. Altmann + Pacreau imagined a campaign featuring the brutality of human indifference towards the plight of animals–animals who find themselves united by the same cry of despair.
